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The Structure Behind
The Support
Independence, Done Right
We didn’t build an independent brokerage to be different.
We built it to be deliberate.
Some brokerages offer national branding but add unnecessary layers.
Others offer freedom but remove structure.
We believe serious agents shouldn’t have to choose.
That’s why we built the infrastructure first — coaching, compliance, broker accessibility, and marketing systems — before growth ever became the goal.
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Independence isn’t about standing alone.
It’s about building a model where accountability, accessibility, and autonomy can coexist.
Broker Support, Within Reach.
Nicole Borowski
Broker/Owner
"We built this model intentionally so agents never have to choose between freedom and real support."
Reena Manhoff
Supervising Broker
"When agents have quick answers and clear guidance, they negotiate stronger and close with confidence."
Terry Jeske
Managing Broker
Broker access isn’t about emergencies, it’s about strategy. The best decisions are made when agents have leadership in their corner before they need it.”
Beyond an Open-Door Policy
24/7
Broker Hotline
Immediate access to broker guidance when contracts, negotiations, or compliance questions can’t wait.
Strategic
Deal Guidance
Second-opinion insight on pricing, negotiation strategy, and complex situations — backed by daily contract review and oversight.
Contracts,
Clarified
Five-minute broker-led videos breaking down contracts, addendums, and real estate scenarios — updated regularly.
Marketing Isn't An Afterthought
Your Brand,
Elevated
Visibility matters. In today’s market, agents don’t just compete on service, they compete on presence.
That’s why marketing at Homestead isn’t an afterthought or an add-on. It’s intentional, organized, and designed to support your production goals.
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With ready-to-use templates, brokerage-level branding, and one-on-one strategic support, you don’t have to build everything alone. You focus on serving clients and closing deals, we help ensure your business shows up at the level it deserves.
CUSTOM
DESIGNS
Built In.
Not Billed.
Custom design support, branded materials, and strategic guidance aren’t add-ons here. They’re part of the infrastructure.
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At Homestead, in-house marketing support is included - not outsourced, not pieced together, and not an extra line item on your invoice. Because professional visibility shouldn’t come with surprise costs.
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You focus on production. We support how you show up.
Autumn Carroll
Director of Marketing & Business Development
"One of my favorite parts of this role is watching agents fully own their brand. At Homestead, we don’t box that in, we support it."
Hannah Ashland
Events & Marketing Coordinator
"When agents show up confidently online, everything changes. My goal is to help them own that space, not shrink in it.
Ted the Homestead Fish
Director of Underwater Strategy
"Blub Blub"
Growth Starts With Clarity
Training
With Purpose.
Confidence isn’t assumed here, it’s developed. Through practical training, accessible brokers, and ongoing education, agents gain clarity in both routine and complex transactions.
The result isn’t just knowledge. It’s steadiness — the kind clients can feel.
Capability, Strengthened
1x1 Training
Personalized & Practical
Individual sessions designed to strengthen your systems, sharpen your processes, and support your production — without adding complexity.
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We focus on real-world application, refining workflows and eliminating friction so you can move forward with greater clarity and confidence.
Mentorship,
Structured
New agents aren’t left to navigate their first transactions alone. Our mentor program pairs guidance with accountability — offering practical oversight, contract support, and real-world insight during your earliest deals.
Confidence grows faster when someone experienced is walking alongside you.
The Locker Room
Real Estate Training & Coaching
The Locker Room is our centralized platform for ongoing development — bringing coaching, contract clarity, strategy conversations, and skill-building into one accessible space.
It’s not a one-time seminar. It’s an active environment designed to sharpen decision-making, strengthen execution, and keep agents moving forward.
Coaching,
Consistent.
Growth shouldn’t be occasional — it should be ongoing. That’s why we’ve partnered with The Locker Room, a real estate coaching and training platform built for working agents.
Live training takes place weekly, creating consistent touch-points for skill development, strategy refinement, and real-time insight. Beyond the live sessions, agents have access to a comprehensive online database of recorded trainings, resources, and practical tools — available on demand.
It’s structured development without the added cost or complexity. Coaching isn’t an event here. It’s part of the model.
Growth Starts With Clarity
Technology should work,
for you
Technology should simplify your workflow — not complicate it. At Homestead, the systems we use are intentionally selected and integrated to support how agents actually operate day to day. From CRM and transaction management to forms, marketing tools, and internal resources, everything is designed to reduce friction and create clarity.
You’re not left piecing together disconnected platforms or building processes from scratch. The structure is already in place — so you can focus on clients, production, and growth.
Lofty CRM
Lead Management,
Integrated
Pipeline visibility, automated follow-up, and client communication tools built into one system. Your opportunities stay nurtured, organized, and moving forward — without manual chaos.
Paperless Pipeline
Transaction Management,
Simplified
From contract to close, transactions are centralized, organized, and compliant. Clear document flow and structured oversight reduce friction — so you can focus on serving clients instead of tracking paperwork.
Authentisign & ZipForms
Contracts,
Streamlined
Digital signatures and standardized forms designed to make execution efficient and secure. Less back-and-forth. More clarity and confidence at every stage of the deal.